Each day an ever growing number of consumers acquires greater buying power: there are almost three billion inhabitants in Brazil, Russia, the ex Soviet Republics, India and China. Contrary to the crisis trend in western countries, their consumption is ever increasing and they are constantly developing. In the USA, Europe and the Far East this trend is negative – a billion consumers is consuming ever less.

The Italian Wunderkammer project is aimed at 1% of the three billion consumers in the BRIC countries – those that are able to appreciate – and pay for – an original Italian lifestyle proposal, both in the home and when consuming outside the home.

Russia, the Ukraine, ex Soviet Republics and Brazil have shown great sensitivity to the Italian Wunderkammer economic model and they have started to give concrete rewards to the companies involved that work in the interior design, building construction and contract sectors.

Italian Wunderkammer is the new commercial driving force behind a few hundred selected Italian companies and supports their sales with an innovative market formula that revolutionises the sales system and facilitates the growth of companies on international markets.

The strength of the Italian Wunderkammer formula lies in its innovative economic model that generates value for all those involved in the economic transaction: businesses, architectural practices and final buyers.

By adopting a unique model, suitable for a number of countries, the original Italian Wunderkammer formula makes it possible to reduce development and transaction costs that companies have to bear as part of the internationalisation process.

The formula also reduces times and risks found in traditional sales chains.
www.italianwunderkammer.it

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